How many times have you applied to speak at the Grace Hopper Celebration (GHC) for Women in Computing event? In my case 3 times and I have been accepted once. Never heard of GHC? If you are a female in tech you should definitely check it out. I will use this blog to share my […]
Category: Journey Mapping
Known Knowns: Using Journey Mapping to tell the Future of Retail Story
In retrospect: Journey Mapping is such a great exercise to help teams understand their true users and what they struggle with. I have run this activity many times with participants ranging from retail executives and store associates to university students. This blog outlines a journey mapping session I ran when I was heading up product […]